The definition of Algorithm(2) 2023 Facebook feed algorithm

 

The definition of Algorithm(2)

 

2023 Facebook feed algorithm

 

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2023 Facebook Reels algorithm

As the newest Facebook feature, there must be more information about how this algorithm works. Nevertheless, there are some good practices to make it work to your advantage.

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As a video format, there is one golden rule for you to be successful with it: creating high-quality content. This means you make visually pleasing videos with good illumination and clear sound. The content may offer valuable and insightful information in the shortest amount of time, as this is similar to TikTok's feed format. Some things to upgrade your reels strategy are:

·         Be entertaining, show something worth watching and even re-watching, as the number of views is another ranking factor.

·         Start a trend or challenge.

·         Add music only if it doesn't take the focal point from your information. If you are going to show the features of your product, it would be great to put some music with it, but if it is an explanatory video, adding music needs to be more sense as this can distract your viewers. In any case, music can be at a low volume.

·         Record vertically

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Things to avoid:

·         Horizontal video

·         Low-resolution videos

·         Watermarks

Now, we offer more tips to make your account more liked by this algorithm.

Create meaningful content

Rather than the old just selling, now it's important to deliver meaningful and informative content.

Facebook's algorithm doesn't want sales ads, it wants posts that move feelings in people, which can be expressed through Facebook's reactions. Your posts must:

·         Evoke good emotions

·         Answer your customer's questions, leaving a tiny bit of suspense at the end.

·         Generate a type of conversation in the comments.

We must emphasize making your users interact since it is the best way to show the algorithm that your posts generate real engagement.

Once your post starts receiving more love from your customers, the algorithm will pick your publications to be shown on everyone's feed.

So, instead of writing a generic copy like "We are the best SEO agency", try something like "Three secret SEO tips you didn't know", and just at the end of the post make a call to action to visit your website.

Leads and web traffic will grow like you couldn't imagine!

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Schedule your posts to the best times.

Remember, we are not in the old days when posts were chronological. Nowadays, you have to post when your audience is more active. This is because Facebook's algorithm prioritizes posts with high engagement, which depends more on time than even the quality of them.

To do this, the platform has its statistics where you can find your higher audience hours, and platforms like Hootsuite or Sprout can help you schedule all your calendar.

Make video a huge part of your content.

Video is some of the easiest content to consume, which is why the popularity of networks like TikTok has exploded so massively.

So much so, that Mark was not going to be left behind, and like any good marketer, he has literally copied the TikTok format with his reels on Facebook, and obviously on Instagram. And it is that today, although it may sound worrying, people do not like to read, what is more, to a certain extent they do not like to think so much, and that is why these short videos in which capsules of information are condensed they are so addictive for consumers.

The addition of this type of content makes it one of the most likely to grow on Facebook, so taking advantage of stories and reels is great for you to achieve a good relationship with the algorithm.

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Include your work team in your sharing campaign.

The best advocates are already within your brand, so you can save quite a bit just by including them in your promotion strategy.

Let's see, Facebook tries to be more friendly to families and friends, and who are the closest friends and family of your brand? Exactly, your work team.

If your team is in charge of sharing more content about your brand in this network, the algorithm will see this as a topic that will trigger debate and activity within the network, which will make it more visible to the followers of your workers.

Prioritize photos and videos over external links.

Facebook's source of income is in the number of hours we spend using the network, and if you include many links that take users out of it, Facebook will not like that.

We are not saying that you eliminate external links, but if you want the algorithm to choose you, take advantage of placing valuable content that makes people stay longer viewing or reading your post. Check this guide on investor outreach process.

However, as we said, it is more about visual content, that is not only liked by Facebook, it is loved by all consumers today. Check this guide on investor outreach process.

Instagram

In this case, we see a difference from Facebook, as Instagram does not have a single algorithm but rather a combination of algorithms, processes and classifiers that build a personal experience for every user. The algorithm was chronological in the early Instagram stages - when everything was more uncomplicated. Nevertheless, in 2023 it is now a more sophisticated system to determine how to display content based on what each user cares about.

Instagram confirms that each app part has its algorithm, so the feed and explore page have different systems due to consumer behavior in the platform. For example, people will look at friends' stories, but they want fresh and new content on the discover page.

With this sophisticated ranking system, the platform ensures that every user will have a personal experience based on their preferences. This is great even if you manage multiple accounts, as all of them will have their preferences delimited according to your interaction.

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How Instagram ranks feed posts and stories

Similar to almost every platform in this article, Instagram's algorithm will do its job to show you content from family, friends and brands you interact with the most. Nevertheless, ads will also be shown depending on what you look like. Returning to the example at the top of the article, if you look for NFTs, many ads will appear instantly in your feed, stories and even when you are checking someone else's profile. The ranking factors for Instagram to prioritize posts are the following:

·         Post information:

·          Instagram will check the popularity of your posts in terms of likes and engagement. It also considers other details like post timing, duration (in the case of videos), and location (if any).

·         Information about the poster: 

·         To choose those accounts that will show up more on your feed, Instagram will consider those with whom you interact more constantly.

·         User activity:

·          The platform evaluates the type of content you consume or how many posts on a specific topic you give a like to deliver more of it.

·         Interaction history:

·         The platform can better understand your preferences by analyzing which accounts you interact with or comment on more - and vice versa.

Then, like Facebook, Instagram will predict how likely you will interact with any post.

 

 

How the Instagram Explore page algorithm works

The Explore page wants you to discover new things, so based on your interests, it will show you posts you could like, but from pages you don't follow. Then, to organize content for your explore page, the algorithm will consider the same ranking factors as the previous one and will group accounts with topics and content that you might find interesting.

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