%20(2).jpg "عبدالرحمن مجدي - Abdo magdy")
The definition of Algorithm(2)
2023 Facebook feed algorithm
may interest you Definition of networks and their types
2023
Facebook Reels algorithm
As the newest Facebook
feature, there must be more information about how this algorithm works. Nevertheless,
there are some good practices to make it work to your advantage.
may interest you Reasons for theshaking of the mobile screen
may interest you Follow the reasons for the shaking of the mobile screen
As a video format, there is
one golden rule for you to be successful with it: creating high-quality
content. This means you make visually pleasing videos with good illumination and
clear sound. The content may offer valuable and insightful information in the
shortest amount of time, as this is similar to TikTok's feed format. Some
things to upgrade your reels strategy are:
·
Be entertaining, show something worth
watching and even re-watching, as the number of views is another ranking
factor.
·
Start a trend or challenge.
·
Add music only if it doesn't take the focal
point from your information. If you are going to show the features of your
product, it would be great to put some music with it, but if it is an
explanatory video, adding music needs to be more sense as this can distract
your viewers. In any case, music can be at a low volume.
·
Record vertically
Tips To Help You Master Digital Photographymay interest you
Things to avoid:
·
Horizontal video
·
Low-resolution videos
·
Watermarks
Now, we offer more tips to
make your account more liked by this algorithm.
Create meaningful content
Rather than the old just
selling, now it's important to deliver meaningful and informative content.
Facebook's algorithm
doesn't want sales ads, it wants posts that move feelings in people, which can
be expressed through Facebook's reactions. Your posts must:
·
Evoke good emotions
·
Answer your customer's questions, leaving a
tiny bit of suspense at the end.
·
Generate a type of conversation in the comments.
We must emphasize making
your users interact since it is the best way to show the algorithm that your
posts generate real engagement.
Once your post starts
receiving more love from your customers, the algorithm will pick your
publications to be shown on everyone's feed.
So, instead of writing a
generic copy like "We are the best SEO agency", try something like
"Three secret SEO tips you didn't know", and just at the end of the
post make a call to action to visit your website.
Leads and web traffic will
grow like you couldn't imagine!
may interest you 5Tips For Shooting Winter Landscapes
Schedule
your posts to the best times.
Remember, we are not in the
old days when posts were chronological. Nowadays, you have to post when your
audience is more active. This is because Facebook's algorithm prioritizes posts
with high engagement, which depends more on time than even the quality of them.
To do this, the platform
has its statistics where you can find your higher audience hours, and platforms
like Hootsuite or Sprout can
help you schedule all your calendar.
Make
video a huge part of your content.
Video
is some of the easiest content to consume, which is why the popularity of
networks like TikTok has exploded so massively.
So
much so, that Mark was not going to be left behind, and like any good marketer,
he has literally copied the TikTok format with his reels on Facebook, and
obviously on Instagram. And it is that today, although it may sound
worrying, people do not like to read, what is more, to a certain extent they do
not like to think so much, and that is why these short videos in which capsules
of information are condensed they are so addictive for consumers.
The
addition of this type of content makes it one of the most likely to grow on
Facebook, so taking advantage of stories and reels is great for you to achieve
a good relationship with the algorithm.
may interest you 4Great Camera Tips for Enhanced Digital Photos
Include
your work team in your sharing campaign.
The
best advocates are already within your brand, so you can save quite a bit just
by including them in your promotion strategy.
Let's
see, Facebook tries to be more friendly to families and friends, and who are
the closest friends and family of your brand? Exactly, your work team.
If
your team is in charge of sharing more content about your brand in this network,
the algorithm will see this as a topic that will trigger debate and activity
within the network, which will make it more visible to the followers of your
workers.
Prioritize
photos and videos over external links.
Facebook's
source of income is in the number of hours we spend using the network, and if
you include many links that take users out of it, Facebook will not like that.
We are
not saying that you eliminate external links, but if you want the algorithm to
choose you, take advantage of placing valuable content that makes people stay
longer viewing or reading your post. Check this guide on investor
outreach process.
However,
as we said, it is more about visual content, that is not only liked by
Facebook, it is loved by all consumers today. Check this guide on investor
outreach process.
Instagram
In this case, we see a
difference from Facebook, as Instagram does not have a single algorithm but
rather a combination of algorithms, processes and classifiers that build a
personal experience for every user. The algorithm was chronological in the
early Instagram stages - when everything was more uncomplicated. Nevertheless,
in 2023 it is now a more sophisticated system to determine how to display
content based on what each user cares about.
Instagram confirms that each
app part has its algorithm, so the feed and explore page have different systems
due to consumer behavior in the platform. For example, people will look at
friends' stories, but they want fresh and new content on the discover page.
With this sophisticated
ranking system, the platform ensures that every user will have a personal
experience based on their preferences. This is great even if you manage
multiple accounts, as all of them will have their preferences delimited
according to your interaction.
may interest you Beginners Guide to Blogging
How
Instagram ranks feed posts and stories
Similar to almost every
platform in this article, Instagram's algorithm will do its job to show you
content from family, friends and brands you interact with the most.
Nevertheless, ads will also be shown depending on what you look like. Returning
to the example at the top of the article, if you look for NFTs, many ads will
appear instantly in your feed, stories and even when you are checking someone
else's profile. The ranking factors for Instagram to prioritize posts are the
following:
·
Post
information:
·
Instagram will check the popularity of your
posts in terms of likes and engagement. It also considers other details like
post timing, duration (in the case of videos), and location (if any).
·
Information
about the poster:
·
To choose those accounts that will show up more
on your feed, Instagram will consider those with whom you interact more
constantly.
·
User
activity:
·
The platform evaluates the type of content
you consume or how many posts on a specific topic you give a like to deliver
more of it.
·
Interaction
history:
·
The platform can better understand your
preferences by analyzing which accounts you interact with or comment on more -
and vice versa.
Then, like Facebook,
Instagram will predict how likely you will interact with any post.
How
the Instagram Explore page algorithm works
The Explore page wants you
to discover new things, so based on your interests, it will show you posts you
could like, but from pages you don't follow. Then, to organize content for your
explore page, the algorithm will consider the same ranking factors as the
previous one and will group accounts with topics and content that you might
find interesting.
may interest you All You Need To Know About Blog Hosts and The Importance of Blog Design
With my best wishes