The definition of Algorithm(3) How Instagram ranks reels

 

The definition of Algorithm(3)

 How Instagram ranks reels

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 Reels are videos

whose sole goal is to entertain you, and to dispatch them to your account Instagram will use similar processes to the Explore page to identify those reels you'll be willing to watch until the end. This format is an almost identical copy of the TikTok format; however, we will discuss its algorithm later. In the same way, as the audios are an essential factor in replicating videos on TikTok, Instagram will also consider your interaction with these audios to recommend some with which you can create your reels. Within the ranking factors for the reels, we get:

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·         User activity: 

·         The platform evaluates the reels you interact with to send you more relevant to your taste.

·         Interaction history:

·          Similar to the explore page, there is a high chance that you will see many accounts you don't follow on reels. So, depending on how much you interact with them, Instagram will send more or fewer videos from these.

·         Reel information: 

·         The social media platform will include info like audio tracks or popularity to rank videos.

·         Information about the poster: 

·         Regarding reels, Instagram tries to give an equal chance for any content creator to find their audience. Ideally, this is good for smaller creators or new accounts wanting to find their relevant audience. Like many platforms, video popularity is essential for any video reach.

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What Instagram avoids recommending

While social media platforms try to give freedom of speech to their users, there are always guidelines you must follow to avoid getting punished by Instagram. These are some of the content that the platform doesn't like:

·         The Misinformative content by third-party fact-checkers. These are shown a lot in feeds and stories.

·         Upsetting or sensitive content, for example, consumption of authorized drugs like tobacco or alcohol.

·         Political content that focuses on political parties as well as government officials.

·         Low-resolution or watermarked videos.

·         Low-resolution or watermarked

Now that you know more about this topic let's see how you can take advantage of it.

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Create reels. This is the ultimate algorithm magnet.

The competition is fierce regarding social networks, and since TikTok has become one of the most popular platforms, Instagram and the other networks will not sit idly by, instead, they copy the same format.

Like Facebook, Instagram promotes its reels as the most shown novelty within this platform. That's why you need to create videos of this type so that the algorithm gives visibility to your content.

The idea is to seek to adapt audios that can be adapted to your niche and have over 5,000 videos. You must create short videos that have the potential to be viewed many times, which gives you more viewing time and increases your chances of going viral.

Schedule your posts at the right time for maximum reach.

Same as Facebook, if you want followers to interact with your posts, you have to make them at the hours with more user interaction. You can check all of this on statistics if you turn your Instagram profile to professional.

Post consistently

The fact of constantly uploading content is essential for the algorithm to notice that you are a user engaged with the platform.

However, uploading more than 3 photos in a row on the same day is outdated. This makes a lot of noise on the platform and looks like spam. 

We are no longer in those times when we upload albums of 20 photos on Facebook, in which case we could upload a carousel with several photos, but doing them separately usually disengages.

But don't despair, as the  Instagram chief, Adam Mosseri, commented at Instagram Creator Week 2021 that the proper pace is 2 posts per week and 2 stories per day.

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Respect the community guidelines.

Whenever you make a post, follow the Community Guidelines of the app since the algorithm limits content visibility against these rules. To do this:

·         Avoid upsetting or sensitive content

·         Political posts

·         Misinformation or fake news

·         Low-resolution media

 

Write captions that generate conversations.

Comments and likes help you rank better on Instagram's feed, so how you can do to generate more of these.

Well, try writing engaging captions!

Similar to Facebook,  the idea is to create content that generates a debate or any type of conversation, so, instead of a lame and simple caption try to give extra information about your brand or your post's topic. Then, ask for your follower's opinions and see how they react. At the end of your caption make a call to action, which can be leading them to the link on your bio or your website.

Information from Hubspot says that captions with over 500 characters get the most feedback from their followers.

Create a contest or giveaway.

Contests and giveaways are hugely popular, and this is because we'd all love to win a prize with the minimum effort. So whether it's a created hashtag or user-generated content, these posts generate a lot of engagement for your profile.

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Study analytics

Finally, it's time to go to your analytics and evaluate which are the posts that have had the most interaction for your brand, to replicate its success or renew certain ideas. If you want to access these, switch your Instagram profile to professional and

then go to the Insights tab to see all your account activity.

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With my best wishes