The definition of Algorithm(5) Use the FYP hashtags.

The definition of Algorithm(5)

Use the FYP hashtags.

 

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Any content creator wants their videos to be displayed on the For You Page, as this is where consumers spend the most time on this network. TikTok has seen a trend of for you hashtags, which many creators use, and although we cannot guarantee that this can completely manipulate the decision of the algorithm, it is still worth trying these tactics used by great content creators. These hashtags are: #fyp, #foryou, and #foryoupage.

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Twitter

Now we come with the blue bird social media platform, which has been the center of conversation for some time since Elon Musk decided to buy it. Since the event, we have had too many doubts about the future of this social media and what changes Musk will bring to the platform.

Nevertheless, we are not here to answer these questions but to talk about Twitter's algorithm, and this one is kinda funny as its working method is a mystery even for its creators. This is because, like the other social platforms above, Twitter uses "black box" algorithms, meaning its mechanisms are kept secret from users. From the top of the iceberg, we only know that this technology uses machine learning to sort tweets based on our interactions and preferences. As CNN explains:

"Even those who can understand the code that goes into an algorithm don't necessarily understand how it works…. The people who build these systems don't always know why they reach their conclusions, which is why they're commonly referred to as 'black boxes.'"

Elon Musk has said that he wants to make Twitter's algorithm open source, asking users on a poll if this should be the case, getting the approval of 1.1 billion users.

In 2023, Twitter has up to 353.90 million, sending up to 500 million tweets daily. Nevertheless, if you are using Twitter for advertising purposes, this platform has a big red flag, as more than half of Twitter's top 1,000 advertisers, like Coca-Cola or HBO, have pulled their ad dollars out of the app. The main reason behind this is that these companies are not sure of the way Elon Musk wants to take the platform. Besides, Elon has shown that he isn't a great fan of digital marketing. Also, if you want more information on advertisers abandoning Twitter, check out this CNN post for more information.

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Nevertheless, consider Twitter a viable channel for your digital marketing purposes. In that case, you are more than welcome to keep reading as we will show you how to take advantage of this to make your business as algorithm friendly as possible.

Let's study Twitter now!

Twitter's Feed.

Within your Twitter, you can look at content from two different timelines. 

·         Home: 

·         These are the tweets that the algorithm deduces you will have more interactions with based on your previous interactions with accounts. In this section, you could also see tweets from accounts you don't follow but discuss topics you like.

·         Latest tweets: 

·         This is the standard feed for Twitter and shows you publications from people you follow in a real-time, reverse chronological timeline.

Another part of your Twitter feed is the Topics, which lets you follow conversations on any subject you like, ranging from sports teams, musicians or general discussions without needing to follow those accounts.

Finally, similar to Instagram's Explore section, you get a explore tab where you can get tones of information from:

·         Trending topics

·         News, Sports, Fun, Entertainment

·         The for you section: Contains suggested Tweets, accounts, topics and other content that the Twitter algorithm has determined you might be interested in.

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·         Twitter algorithm ranking signals.

We want to focus more on ranking signals to know where we should aim our focus within any social platform. According to Twitter, top tweets have more interactions than other platforms. Nevertheless, in this part, we want to point out what signals will make our tweets more algorithm approved.

·         Recency

Twitter it's more of a real-time feed where events, news, and trending topics are at the top of the meal. This means that this isn't a platform that can rely too much on nostalgia, throwback on tursday or any irrelevant topic for the time. In this case, you must be careful of any news or Trend regarding your business field, so your company can enter into this conversation.

·         Relevance

Twitter evaluates a tweet's relevance based on your interactions with other accounts, the more you engage with them and vice versa, the more they will show up on your feed. 

Your location is also crucial for the type of tweets the platform will display, as it will try to show the most remarkable things about your city or country.

·         Engagement

This signal concerns the popularity of your tweets within the niche. The platform will evaluate how popular this topic is and how many users are tweeting or retweeting about it. 

Then those with more interactions will have a more privileged place within the platform. 

In this article of the Tweet's Hunters Blog, we get an appreciation of how much any interaction would be worth and which ones are a bad sign for your account, take a look:

·         Likes: +30  

·         Retweets: +20 

·         Replies: +1

·         Twitter Blu Verified: +2

·         Image & video: +2

·         Good account reputation: Boosted.

·         New words or unknown language: Negative Ranking.

·         Misinformation: Negative Ranking.

·         Multiple hashtags: Negative Ranking.

·         Interact with low-quality accounts: Negative Ranking.

·         Request "show less often" on your Tweet/you, block/mute you, reports: WORST SIGNAL.

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·         Rich Media

Twitter organizes posts on the type of media they show, like GIFs, images, videos or polls. The platform explicitly says its algorithm won't promote any content that is considered abusive or spammy.

We will now share practical tips to upgrade your Twitter strategy.

·         Maintain an active Twitter presence.

Compared to other platforms, you don't need many resources to write a Tweet. You need to use your characters, and that's it.

Of course, you can add videos or images to make it more interesting; nevertheless, the platform doesn't force you to be so fancy. Making a good opinion or a catchy phrase can get those retweets you want. 

As for how many tweets you should do per day, Hootsuite, a digital marketing automation tool, recommends at least 1-2 times per day and a maximum of 3-5 times per day. This amount of tweets is why we remember that you should be freer with your interactions rather than too much exhausting digital marketing planning. 

A good option could be one powerful Tweet per day and the others more interactive ones.

·         Get verified with Twitter Blue.

The blue check was something only influencers and big brands could obtain. But with Twitter Blue, you can get this status sign just by paying. 

With an $8 monthly subscription and $11 for IOS users, Twitter Blue will give you instant verification to improve your chances with the algorithm. The subscription offers unique benefits like "rocket to the top of replies, mentions and search," adding that your Tweets will be prioritized. Besides, the service provides other checkmarks golden checkmarks for businesses and grey ones for government entities.

Of course, this new feature has caused some controversy among users since getting verified was a goal people had to earn to get notorious within the platform. Now, just by paying a monthly subscription, you get the benefit that many other "old Tweeters" made with too much effort for the platform.

·         Tweet at the right time

Although the Home Tweets algorithm can put out tweets after they were first posted, as with many other platforms, it is still essential to post when your audience is more active. 

According to Social Pilot, the best posting times for this platform are between 8 to 10 in the morning and 6 to 9 pm. The reason for this hour range may be directly connected to the user's consuming habits. The reason is that 48% of users turn to Twitter to get the latest news, and usually, we check on news in the morning, before going to our jobs, and after employment, generally after six pm.

Regardless, you can always visit your analytics to find the best times to post.

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With my best wishes