The definition of Algorithm(6) Use tags purposefully

The definition of Algorithm(6)

 

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Use tags purposefully

While we put "Multiple Hashtags" as a negative ranking signal, it doesn't mean they are irrelevant. They still are, as this is a portal to any topic you want to talk about. This tool is even more important for advertisers as a Twitter ad gets almost 10% more attention when it includes branded hashtags.

The thing to avoid is to make a tweet with too many irrelevant hashtags. And, of course, please avoid those cringey hashtags like #YOLO or generic ones like #businesslife or #entrepreneur.

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The idea is to study those trending hashtags in your niche well and look at creative ways to use them within your ports. Don't overdo them; this can be a negative ranking sign for your account.

Another great way to interact is to tag other users to encourage them to retweet or engage with your posts. When you mention other accounts, you can spread your reach to other users while getting the algorithm's approval. 

If you want to learn more about Hashtag Strategy, please read this article.

Use photos, videos, and GIFs.

It is a constant that in all social networks, audiovisual content is always the most engaging. The video or image will always be easier to consume, and on the other hand, if it's good enough, it increases your ability to be rewatchable. This raises your points with the algorithm that will qualify your content as valid for the platform since you make your users spend more time within the platform.

If you want to organize it well within your content strategy, you can save this audiovisual content for those days when you have a greater flow. Besides, Twitter recently made it possible to add up to four pieces of media per Tweet, so now you can add more content to your tweets.

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Try a Twitter Poll

Like Instagram, Twitter has its poll feature, and it's a great way to generate a conversation or debate among your followers. 

Even so, we must emphasize that polls are perhaps much more effective on Twitter since, unlike Instagram, Twitter is the land of debate. We can see how endless threads are formed about discussions, and although it is good to note that these debates are usually filled with somewhat toxic hate, it does not take away from how effective they can be for your brand's reach. Instagram is more visual, while Twitter is more about giving opinions.

As always, the options for the poll are endless, from questions about rebranding and asking for feedback to controversial questions that raise conflicting opinions within your audience.

Twitter is the site of multiple discussions and is almost polarized when giving opinions. So, if your poll is inflammatory enough for your users, be sure both sides could retweet your poll to seek "more support" for the opinion they support.

In any case, try to take advantage of any of Twitter's features since the algorithm rewards those accounts that know how to use it effectively.

Join relevant trends and topics.

As you have seen, Twitter maintains its daily conversation around trends. These can range from news to a holiday. Whatever the case, you must participate in those with which your brand can be associated.

It can be easier to post about Mother's Day or Christmas for the holidays, and you have an easy and guaranteed tweet for that holiday. Easy peasy!

Now, with the news,  you should be more cautious. Unless this news directly affects your niche, it is best not to share an opinion about what does not concern you. You see, social networks have given us all a voice, and that's very good, very friendly. However - and this can be controversial - not all opinions are valid, or at least not if they come from a business.

You see, maybe for us, a digital agency, it's easier to comment on a story about Elon Musk and Twitter or about AI and its capabilities. We have expertise; we know what we are talking about, so people could be interested in our opinion.

Okay, but now it's news about another topic. Elections in the United States, for example?

You see, it is unsuitable for a brand to give opinions left and right, especially on issues as sensitive as politics or religion. On the one hand, this can cause people with positions different from "that of the brand" to label you as an extremist or decide not to follow you simply because they think differently from you, and that is why it is better to stay on the sidelines and not jump into all the conversations get out on Twitter.

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Retweet top content

This is another feature that makes Twitter more valuable to brands than its competitors, and that is its reusability.

On Instagram, your posts can lose their relevance as fast as hours. On Instagram, you post once, and then it has no further use than to decorate your feed.

Meanwhile, a good Tweet can be used daily and grab a little more fame at night. It's not a very long time frame, but it still has value.

If you have seen that a Tweet has performed well in the early morning hours, and you feel that it can have a second wind at night, just by retweeting it, you can increase the value of said tweet.

You can also pick that tweet and share it with a rewriting or a different approach. The idea is to find a creative repackage that could work with your followers.

For example, if you have a blog, you can re-share the post highlighting other aspects of the blog at different time frames. This strategy is like an A/B test where you can evaluate which approaches your followers like more.

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The Codedesign algorithm

Finally, we have arrived here! Our algorithm!

As a digital marketing agency, we are at the same paste with every new technology out there, because in business like this if you don't adapt to new trends you get obsolete. As we needed more data on customer behavior we decided to build our own AI tools, and so we have our algorithm to better understand your target audience and find what your business needs from a digital marketing perspective faster than anyone else.

Our Augmented Analytics tools enable trend technology advances like machine learning and AI to assist with data preparation, insight generation, and insight explanation to augment how your customers explore and analyze data in analytics and BI platforms. It also augments the expert and data scientists by automating many aspects of data science, machine learning, and AI model development, management, and deployment.

With a catalog of satisfied clients, we have been able to lead their businesses to financial success with our advanced technology tools and the high knowledge of our digital marketing specialists. If you want us to do the same with your brand, contact us and let's talk about business!

Until your algorithm returns us to your search, see you in a new article!

 

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With my best wishes